Vaga de Publicist
1 vaga: | Publicada em 26/04
- A Combinar
Sobre a vaga
The Publicists role is to manage success of client accounts through media
strategy, media outreach, media monitoring, and consistent media and client
communication. Our goal is to communicate with a client as often as possible with
media updates. In addition, based on the monthly retainer for the client, we have
an internal goal of how many media opportunities we aim to secure them per week
[national,regional, digital, radio, TV, podcasts, etc]
Responsible for serving as our front line of communication with our current and
future clients! Your responsibility is to ensure that they become an industry
leader through consistently getting in the media month over month as well as
growing their share of voice.
You will also represent PFG [Publicity For Good] and our values and client-centric
mission.
We believe in supporting businesses that are making a difference in the world and
that businesses can truly make a difference.
This position is 40+ hours per week with the opportunity to grow with an
entrepreneurial minded mission-driven company.
Responsibilities
Continuously develop creative pitches to use with media outlets and contacts and
continuously pitch the media with new ideas, with a focus on gift guides that
convert to sales and top tier, mainstream media outlets as well as TV and podcasts
Write all copy, including new pitches/hooks/angles, and reach out to media
contacts
Act as the point of contact for all clients and filter for all media requests for
Publicity For Good
Respond to emails and/or phone calls from clients and Publicity For Good within
4-6 hours M-F
Utilize Slack for office communications along with email for all internal and
client facing communications
Daily follow-up during office hours with media throughout the engagement to ensure
receipt of materials for potential interviews, reviews, and mentions, and to
provide additional media hooks for consideration
Attend and lead all your client calls and send client call recaps
Learn to project manage all client media campaigns and projects
Create and execute publicity plans for clients
Manage the creation of client PR plans, strategy and message house working
internally with our writers
Manage reporting and real time update for clients
Review monthly reporting of clients and send to clients
Empathetically listen to clients to craft their story and message
Arrange talking points for press visits, interviews, appointments, and press
conference
Updating editorial calendars and awareness day calendars for PFG
Spearhead onboarding new clients
Run client calls, creating follow up notes and plan of action
Be an advocate for your client, regularly check their social media for updates and
stay on top of industry and news trends
Ensure that clients maximize their publicity in their marketing and branding
efforts
Stay up to date on news and industry trends
Meeting preparation for client calls with your publicity assistant
Project manage client to dos and work with the publicity assistant to ensure
deadlines and metrics are met
Review all monthly PR scoreboards and coverage books to ensure accuracy
Remind clients of the value of PR and how its helping them
Build pitches and media lists
Reinforce the client centric mission internally to team members and clients
Develop and nurture productive relationships with clients, as well as with editor,
reporters, bloggers and influencers with whom you will regularly interact
Stay up to date on PR industry trends and share new learning with the PR team
Give feedback for any streamlining we can implement in our systems
Placing all news releases on the wire
Monthly ensure the company gains positive media coverage
(future) Managing client retention
Utilize HARO/ Substack and Cision for pitching
Provide media with all necessary assets for interviews and arrange for client
interview preferences with media outlets
Keep the media apprised of the latest client news and suggest additional interview
topics accordingly
Incorporating affiliate links into pitches
Utilize AI to gain efficiencies
Exceed monthly metrics - all clients meet monthly metrics goal of 125% for media
opportunities
Results
Get clients press each and every week, that is in alignment with their goals and
the overall strategy.
The ultimate goal is to increase awareness and affinity of our clients brands.
Secure expected number of interviews or product features at the appropriate level
to the clients contract.
Clients recognize the value of using Publicity For Good and the impact we have on
their business.
The interviews we commit to are completed effortlessly by our clients and create
the desired outcome for them.
Sales calls are professional and drive closing sales.
We use the minimum effective dose systems and platforms in order to get the
greatest results.
Requirements
Excellent time management based on client level.
Organizational skills and attention to detail.
Self accountability & drive.
Creativity in all aspects of the job from content creation to attacking client
pitching.
Possesses excellent writing and editing skills.
High-level communication skills and responsiveness with team and clients.
Adaptable to the challenges that will come.
Team oriented and positive outlook.
Experience and/or understanding of Public Relations.
Urgency to complete work, priority minded, and able to handle high pace of work.
Client focused, remaining cordial with a growth/revenue mindset.
Payment for this position is $608 to $730 a month.