Vaga de Senior UA Manager - Remote - Brazilian market

We are looking for a Senior UA Manager for its Brazil business. Heres what you will do - Devise and implement data-led acquisition strategies in Brazil Identify the target audience and ascertain how best to communicate to that audience. Lead online and social media marketing, especially search, display, remarketing, Google Adwords, Paid campaigns and other aspects of online marketing. Monitor performance and evaluate the effectiveness of campaigns through analysis of web/app analytics including consumer data and insights, and use this data to tweak current campaigns and formulate future ones. Keeping up-to-date on industry trends, new media buying opportunities and recommendations on new ways to reach target audience Responsibility for planning and budgetary control of all digital marketing campaigns. Have strong knowledge about google analytics and other conversion metrics. Deep understanding of optimization techniques, events, attribution mechanisms, Data funnel usage to get best cohorts of users. Understanding of Ad-serving, Ad ops, DSPs will be highly valuable. Experience with fraud detection partners. What we are looking for - 6-8 years of experience driving growth through digital acquisition channels User Acquisition experience in the Brazil market in social casino/free to play gaming /real money skill gaming industries In-depth knowledge of Google Adwords, Facebook, Programmatic, Affiliates etc. Experience in category Management, Stakeholder/cross functional teams Management Demonstrable experience in implementing data-drive strategies & using analytics. Proven track record of increasing user acquisition, engagement and retention and meeting/exceeding revenue and profitability goals. Self-starter with ability to execute under deadlines. Experience in a startup culture is a plus. Experience in scaling acquisition strategies geographically Experience managing a large budget Location - no constraint. Can be based anywhere across the globe