Vaga de Brand Manager Oncology
1 vaga: | Publicada em 15/05
- A Combinar
Sobre a vaga
Company Description
AbbVie's mission is to discover and deliver innovative medicines and solutions
that solve serious health issues today and address the medical challenges of
tomorrow. We strive to have a remarkable impact on people's lives across several
key therapeutic areas immunology, oncology, neuroscience, and eye care and
products and services in our Allergan Aesthetics portfolio. For more information
about AbbVie, please visit us at www.abbvie.com. Follow on Twitter,
Facebook, Instagram, YouTube and LinkedIn.
Job Description
Your role:
Lead the comprehension of patient experience insights across the Brand and In
Field Team and develop the Patient Journey to focus the Brand Team on the delivery
of patient-centric strategies including CLM engagement and customization within
AbbVie business code of conduct, policies and all applicable laws and regulations.
You will be responsible for:
Collaborate with Brand Team and In-Field Team members, facilitate
cross-stakeholder discussions (with Health Care Professional (HCP) and non HCP
stakeholders) and synthesize the insights gained to identify target segments, to
determine brand positioning, to drive Close Loop Marketing engagement and
customization and to populate Brand Plan Insights Chapter.
Secure input and cross stakeholder viewpoints in order to develop a robust and
accurate Patient Journey; propose strategic objectives for the Brand Team review
based on Patient Journey findings and challenge and critique Brand Team strategies
in order to ensure patient-centricity.
Ensure all functional deliverables are consistent with branding and deliver
emotional messages aligned to Brand Story.
Guide the design and implementation of all marketing activities and include
innovative marketing tactics, traditional and non-traditional partnerships,
multi-channel opportunities and multi-stakeholder initiatives in order to meet
strategic brand objectives.
Ensure all in-field materials, strategies and tactics are aligned in order to
drive momentum of strategic brand objectives.
Lead the development of marketing inputs to Strategic Brand Plan, consolidate the
1-year Tactical Brand Plan and coordinate preparation of the Long Range Plan to
drive brand success.
Develop, lead and coach direct reports (if applicable), forecast, monitor brand
KPIs, manage budget and brand P&L (if applicable), track ROI measurements for all
marketing activities in order to achieve or exceed brand plan objectives.
As Brand Team Leader (if applicable)
" Lead the Brand Team around a brand vision and objectives that are shared by all
members.
" Ensure Brand Team Members contribute to the development of the Brand strategy
through the Brand Planning process in line with strategy defined by Global Brand
Team, and ensure adequate involvement of multiple functions as relevant for the
Brand objectives.
" Continuously encourage Brand Team members collaboration and foster team spirit.
" Take accountability and responsibility for Brand Team activities and processes
(organize / chair / facilitate Brand Team meetings)
Qualifications
Requirements:
Bachelors degree or equivalent
Relevant experience with proven track record of success in marketing within
biotech/pharmaceutical industry
Ability to translate strategies into actionable and realistic marketing actions
Ability to lead, motivate and coordinate cross functional teams
Solid working knowledge of healthcare environment and evolving landscape
Solid knowledge of strategic and tactical marketing principles and techniques
including digital knowledge
Solid knowledge on finance principles and processes
English language proficiency verbally and in writing (for all non-English speaking
countries)
Preferred:
" Marketing track record of success within FMCG, Media and/or Digital/IT industry
" Sales track record of success within biotech/pharmaceutical or any other
industry
Additional Information
AbbVie is committed to operating with integrity, driving innovation, transforming
lives, serving our community and embracing diversity and inclusion. It is AbbVies
policy to employ qualified persons of the greatest ability without discrimination
against any employee or applicant for employment because of race, color, religion,
national origin, age, sex (including pregnancy), physical or mental disability,
medical condition, genetic information, gender identity or expression, sexual
orientation, marital status, status as a protected veteran, or any other legally
protected group status.