Vaga de BU Manager, Eye Care
1 vaga: | Publicada em 20/04
- A Combinar
Sobre a vaga
AbbVie's mission is to discover and deliver innovative medicines and solutions
that solve serious health issues today and address the medical challenges of
tomorrow. We strive to have a remarkable impact on people's lives across several
key therapeutic areas immunology, oncology, neuroscience, and eye care and
products and services in our Allergan Aesthetics portfolio. For more information
about AbbVie, please visit us at www.abbvie.com. Follow on Twitter,
Facebook, Instagram, YouTube and LinkedIn.
Job Description
Purpose
Coordinate, facilitate and lead the strategic development, tactical implementation
and financial planning components of all Sales and Marketing related topics of the
Brand Strategy and manage customer and other commercial activities including
leading and coaching Sales Force to maximize brand sales and margin placing the
patient at the center of any efforts and operating within AbbVie business code of
conduct, policies and all applicable laws and regulations.
Responsibilities
Effectively manage and execute all marketing and sales related brand activities as
per Brand Plan, such as development and implementation of commercial Brand
strategy and tactical Brand activities execution and deliver sales performance in
order to maximize or exceed brand sales and margin within expense budgets.
Optimize resource utilization by leading, developing and coaching Sales Team
performance including setting sales targets and incentive schemes, managing Sales
Force Management Systems and Key Performance Indicators in order to continuously
improve sales performance. Ensure regular updates on Sales Team skills in terms of
medical, technical and special in-field knowledge areas.
Hold accountability for allocated Brand P&L in terms of brand sales and financial
planning (Financial Plan, Focus/Update, Long Range Plan).
Set future direction for existing and new products and business opportunities in
order to seize maximum business results.
" Professionally manage and build cross functional cooperation between key
stakeholders, build effective multidisciplinary In Field Teams. Ensure timely and
qualitative market intelligence information flow to Brand Teams and brand
strategy/tactical communication from Brand Teams to In-Field Teams in order to
optimize brand strategy and its execution.
Develop and coach talent and build succession plans in order to ensure continuous
high performance and engaged talent pipeline in Sales and Marketing.
Liaise with relevant Area and Global functions in order to integrate global and
area strategy / tactics into the local brand planning strategy and execution and
to facilitate the development and alignment of global and area brand vision and
strategic objectives.
Based on the size of the market, may be a member of the Affiliate Management Team.
Role model AbbVie WWW behavior and enable the Brand Team matrix to work in order
to achieve high quality strategy and execution capability in all allocated brands.
As Brand Team Leader (if applicable)
" Lead the Brand Team around a brand vision and objectives that are shared by all
members.
" Ensure Brand Team Members contribute to the development of the Brand strategy
through the Brand Planning process in line with strategy defined by Global Brand
Team, and ensure adequate involvement of multiple functions as relevant for the
Brand.
" Continuously encourage Brand Team members collaboration and foster team spirit.
" Take accountability and responsibility for Brand Team activities and processes
(organize / chair / facilitate Brand Team meetings)
Qualifications
Qualifications
Bachelors degree or equivalent
Relevant experience with proven track record of success in a marketing and sales
leadership position within biotech/pharmaceutical industry
Ability to develop business vision, translate into strategies and actionable,
realistic execution actions plus knowledge of territory and relationships with key
stakeholders already established
Proven track record of successful leadership, management and coaching of teams and
individuals, and in having developed talent and performance managed low
performers.
Excellent working knowledge of healthcare environment and evolving landscape
Excellent knowledge of strategic and tactical marketing and sales principles and
techniques
Operates and leads effectively in a matrix structure
Solid knowledge on finance principles and processes and English language
proficiency verbally and in writing (for all non-English speaking countries)
Preferred:
" Proven track record of success in marketing and sales within FMCG, Media or
Digital/IT industry
" Proven track record of having achieved extraordinary business results related to
innovation
Key Stakeholders
External:
All stakeholders as defined in the affiliate NNLRP
Internal:
Brand Team Leader, Sales Manager, Business Unit Director, Affiliate Management
Team, Commercial Directors (Area), In-Field Team members
Additional Information
AbbVie is committed to operating with integrity, driving innovation, transforming
lives, serving our community and embracing diversity and inclusion. It is AbbVies
policy to employ qualified persons of the greatest ability without discrimination
against any employee or applicant for employment because of race, color, religion,
national origin, age, sex (including pregnancy), physical or mental disability,
medical condition, genetic information, gender identity or expression, sexual
orientation, marital status, status as a protected veteran, or any other legally
protected group status.