Vaga de Consumer Marketing Manager, LATAM
1 vaga: | Publicada em 25/04
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We are looking for an experienced Marketer to join the Meta Consumer Marketing
team in LATAM. As a member of the International Consumer Marketing team, this role
is responsible for the strategic development and execution of local marketing
campaigns and initiatives that build trust and value in the Meta Family of Apps
among consumers across a variety of channels. The ideal candidate for this role is
passionate about building brands and has demonstrated success launching
insight-driven integrated global and/or regional consumer brand marketing
initiatives. This individual possesses sharp strategic and creative instincts and
has experience in all stages of the marketing process, including strategy,
research, creative concept development and execution, agency management, and
driving data-driven results through insights and analytics. To be successful in
the role, this person will need to be a highly effective collaborator, working in
partnership with cross-functional teams - both at the local and global level - to
achieve the Meta International marketing objectives in LATAM. This is a full-time
position based in Sao Paulo, Brazil.
Consumer Marketing Manager, LATAM Responsibilities
Support breakthrough, innovative, and effective creative marketing strategies,
executions, and campaign development through a strategic lens on the consumer,
idea and touch points that meets both short- and long-term brand and business
goals
Develop inspiring creative briefs from brand, consumer, marketplace, and cultural
insights, from various sources of data
Collaborate closely with partners across the global Consumer Marketing
organization including Central App Marketing Teams, Insights, Analytics, Product
Marketing, Creative, and Media to identify and measure long and medium-term value
of our work
Steward integrated marketing processes with team and cross-functional partners:
from concept, launch, iteration and optimization
Cultivate strong collaborative relationships with local Business, Insights, Media,
Policy, Comms, Sales, Partnerships and other stakeholders as well as local agency
partners to build advocacy for and execute local plans
Minimum Qualifications
8+ years of brand marketing experience with consumer-facing brand in FMCG (Fast
Moving Consumer Goods), consumer technology, or similar global/multinational
company with significant experience working in Brazil (LATAM)
Demonstrated experience developing and executing insight-driven integrated
marketing campaigns that drove quantitative results at local and/or global levels
Highly experienced in digital marketing - ideally with some experience in
marketing on Meta-owned properties
Proven strategic, analytical, creative and project management abilities.
Experience autonomously driving initiatives at both a strategic and executional
level with lightweight manager input
Highly collaborative and adept at leading and influencing cross-functional teams
effectively, internally as well as external partners and agencies
Experience working and thriving in a self-starter, fast-paced and changing
environment
Ability to travel both regionally and internationally, approximately 10-20% of
time
Native Portuguese and fluent English
Bachelors degree
Locations
Data Center
About Meta
Meta builds technologies that help people connect, find communities, and grow
businesses. When Facebook launched in 2004, it changed the way people connect.
Apps like Messenger, Instagram and WhatsApp further empowered billions around the
world. Now, Meta is moving beyond 2D screens toward immersive experiences like
augmented and virtual reality to help build the next evolution in social
technology. People who choose to build their careers by building with us at Meta
help shape a future that will take us beyond what digital connection makes
possible todaybeyond the constraints of screens, the limits of distance, and even
the rules of physics.
Meta is committed to providing reasonable support (called accommodations) in our
recruiting processes for candidates with disabilities, long term conditions,
mental health conditions or sincerely held religious beliefs, or who are
neurodivergent or require pregnancy-related support. If you need support, please
reach out to