Vaga de Ecosystem Co-Marketing Specialist

Our Ecosystem Marketers have a deep understanding of our partners: how they sell, how they make money, and what their priority offerings are. A critical part of our Marketing organization, they drive partner-led demand motions to scale business growth for IBMs technology offerings. The Ecosystem Co-Marketing Program Manager Marketing supports 1-2 demand gen programs for - tasks include, but not limited to, owning program from launch through execution, quarterly budget planning, and help drive program funding utilization with all partners participating in the program and driving ROI for the total program. The Program Managers will serve as trusted consultants to the participating Business Partners on tool and process steps for all aspects of Co-Marketing, including, but not limited to, effective partner co-marketing (CMC) tool deployment and partner co-marketing funding disbursement. Responsibilities include: Marketing Budget Management Marketing Program Management Maintaining and Fostering Business Partner Relationships Maintain marketing relationships with Business Partners Train and support around their Co-Marketing Incentive Offerings and Tools Discuss strategic marketing initiatives and provide linkages Encourage alignment of co-marketing spend to IBM focused quarterly campaigns Suggest marketing activities to enhance MAPs and leverage IBM assets Propose agencies for implementation of effective digital campaigns Expenses Allocate and Manage to quarterly program budgets Manage Quarterly budget spend Drive BPs to update and enter new marketing leads Business Controls Ensure all Co-Marketing requests are in compliance with the terms and conditions Execute best of breed process for alerting BPs to claim deadlines, reviews, and payments Enablement Launch annual co-marketing programs in accordance with Business Controls and Global guidance Co-Marketing Education  on-going formal launch and frequent informal individual sessions