Vaga de LATAM Product Marketing Manager, SMB Advertising
1 vaga: | Publicada em 11/05
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LATAM Product Marketing Manager, SMB Advertising
Sao Paulo Regular Operations - Product ops Job ID:
A173348A
Responsibilities
ByteDance is a global incubator of platforms at the cutting edge of commerce,
content, entertainment, and enterprise services
over 2.5 billion people interact with ByteDance products, including TikTok
Why Join Us Creation is the core of TikTok's purpose. Our platform is built to
help imaginations thrive. This is doubly true of the teams that make TikTok
possible. Together, we inspire creativity and bring joy
a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to
innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok,
we create together and grow together. That's how we drive impact
for ourselves, our company, and the communities we serve.
Join us. About the team As part of the SMB Growth team, this role involves close
collaboration with in-market sales leadership, global product marketing, product,
acquisition, retention & lifecycle, business marketing, and operations teams in a
high growth environment. An ability to self-motivate, prioritize, problem solve,
and be the expert for our Ads platform and ecosystem are key skills.
Responsibilities
Define the SMB LATAM go-to-market strategy for TikTok's ever-evolving ads
products, with a focus on commerce-related performance advertising solutions
Partner with a range of cross-functional teams across the world to ensure flawless
execution of this strategy
Partner with a range of cross-functional teams across the world to ensure flawless
execution of this strategy.
Partner closely with field teams and utilize data proficiently to deeply
understand performance pain points, and formulate product and activation-based
solutions.
Act as the voice of the market with the product; synthesize market insights and
collaborate with product teams and global product marketing teams to identify
solutions.
Analyze and summarize product gaps and pain points to recommend product
enhancements.
Adapt regional product initiatives for SMB clients, prioritizing scale,
platform-based and low-touch solutions.
Manage growth at scale for a range of products in the market; manage launches and
implement activations to drive product adoption.
Collaborate with technical and operations teams to monitor product performance.
Build robust processes, systems, tools/solutions, workflow optimization, and
automation to increase operational efficiency and productivity.
Qualifications
Minimum Qualifications:
BA/BS degree or above with 3 years of experience working within media/Advertising
industry with product marketing responsibilities.
Experience working with product teams and influencing the product roadmap with
advertising products
Experience in the Ad tech or internet industry
Knowledge and experience working in SMB marketing
Experience driving end-to-end go-to-market planning and execution for advertising
products
Experience leveraging data to test hypotheses and drive business recommendations
-Experience leading and delivering complex, cross-functional projects on
fast-paced timelines
A fast learner with a good sense of judgment and original thinking.
Ability to thrive in ambiguity and adjust quickly to change
Excellent communication, presentation, and analytical skills
Preferred qualifications:
5 years of experience working within a media/advertising industry with product
marketing responsibilities
Experience in commerce industry
A commercial mindset with a history of delivering against stretch performance
goals
TikTok is committed to creating an inclusive space where employees are valued for
their skills, experiences, and unique perspectives. Our platform connects people
from across the globe and so does our workplace. At TikTok, our mission is to
inspire creativity and bring joy.
To achieve that goal, we are committed to celebrating our diverse voices and to
creating an environment that reflects the many communities we reach. We are
passionate about this and hope you are too. TikTok is committed to providing
reasonable accommodations in our recruitment processes for candidates with
disabilities, pregnancy, sincerely held religious beliefs or other reasons
protected by applicable laws.
If you need assistance or a reasonable accommodation, please reach out to us at
https://shorturl.at/cdpT2