Vaga de MCC Copywriter (São Paulo)

The Blue Studio is IBMs internal creative team, responsible for the strategic evolution and expression of the IBM brand across every experience and encounter, internally and externally. The Blue Studio is part of IBMs Marketing function and supports all of IBM, horizontally, across all businesses, and vertically, from the top of the funnel to the bottom. The work crosses nearly every category of output: research and strategy, communications and content development, symbology and systems, digital and physical experiences, and tools and training. Our goal is to maintain modernity, sophistication, and tangibility, and to promote understanding of the IBM brand in the world. Copywriting role: In the Blue Studio, your words matter. Here, youll become part of a creative, collaborative team, partnering with world-class strategists, designers, producers and creative directors to tell compelling stories about the technologies changing our world and the people who put them to work. Your primary responsibilities will be to: " Distill complex concepts into sharp headlines that capture attention and drive engagement " Craft scripted dialogue and voiceover that can inspire, elevate and explain " Dive deeper into topics with additional surround materials, including digital ads, blogs, emails, video scripts, white papers and more " Act as storyteller and steward of the brand, infusing IBMs brand voice, style, and messaging into every deliverable