Vaga de Product Operations Manager, Signals
1 vaga: | Publicada em 13/03
- A Combinar
Sobre a vaga
Why Join Us Creation is the core of TikTok's purpose. Our platform is built to
help imaginations thrive. This is doubly true of the teams that make TikTok
possible. Together, we inspire creativity and bring joy
a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to
innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok,
we create together and grow together. That's how we drive impact
for ourselves, our company, and the communities we serve.
Join us. TikToks Ad Signals team is part of the TikTok Monetization Product
organization and is responsible to understand customers' behavior by collecting
their online/offline activity from varied sources and connecting them across
devices using robust Identity graph in a privacy compliant way. These signals
power our entire Ads ecosystem spanning Targeting, Attribution, Optimization,
Measurement, Insights and Reporting.
We are looking for a highly motivated, results-driven individuals for our Signal
Growth Ops team. This role is responsible for driving the successful planning,
implementation, and scaling of signal adoption initiatives, collaborating closely
with Sales, HQ PSO teams, and cross-functional units. This position will focus on
enhancing our data connection suite of products and drive sustainable growth for
our commercial customers.
If you have a robust background in digital advertising, product marketing, and team leadership, then we'd love to hear from you. Responsibilities:
Partner closely with Sales team to deeply understand signal adoption pain points,
form business requirements and prioritize solutions to influence the direction
signal growth and adoption.
Partner with Global Product Strategy teams on the debriefing of cross vertical
signal adoption efforts.
Make recommendations from insight to drive best practice and adoption growth.
Partner with sales on pitching, objection handling and driving overall signal /
performance advertising conversations while, identifying and solving for gaps in
the narrative.
Understand the needs and demands of our customers, and bridge the gaps between
teams and clients.
Become the Subject Matter Expert of TikTok's data connections suite of products
and how to leverage these products to achieve our commercial customer's goals.
Own customer onboarding and training, organize routine workshops and webinars on
new product features, best practice sharing, and feedback collection.
Provide campaign-level operational support to ensure an optimized customer
experience.
Conduct revenue management and resource planning to provide critical inputs for
product strategy, set up effective incentive policies to drive sustainable product
adoption growth.
Prioritize, distill and surface market intelligence to shape future the future of
our data connection strategy.
Maximise value from signal adoption across the region / vertical by tracking
adoption curves.
Partner with cross-functional teams to develop and execute regional programs and
initiatives to overcome barriers in adoption.
Training / educating vertical teams on understanding of the benefits of secure
data connections.
Qualifications
Minimum Qualifications:
BA/BS degree or above.
MBA preferred.
3 to 4+ years of product marketing or performance campaign management experience
and digital ad products.
4+ years of experience from the digital advertising industry.
Strong knowledge of sales and marketing processes.
A fast learner with a good sense of judgment and original thinking.
Ability to thrive in ambiguity and adjust quickly to change.
A commercial mindset with experience building business cases focused around
product / feature development and innovation.
Excellent communication, presentation and analytical skills.
Customer service orientation and experience working in a client facing capacity.
Preferred Qualifications:
Experience working with major publisher platform in performance advertising
campaign management, media buying, working with S2S configurations, Events API
Experience in B2B marketing campaigns
Experience working with programmatic media
TikTok is committed to creating an inclusive space where employees are valued for
their skills, experiences, and unique perspectives. Our platform connects people
from across the globe and so does our workplace. At TikTok, our mission is to
inspire creativity and bring joy.
To achieve that goal, we are committed to celebrating our diverse voices and to
creating an environment that reflects the many communities we reach. We are
passionate about this and hope you are too. TikTok is committed to providing
reasonable accommodations in our recruitment processes for candidates with
disabilities, pregnancy, sincerely held religious beliefs or other reasons
protected by applicable laws.
If you need assistance or a reasonable accommodation, please reach out to us at