Vaga de Trade Marketing Manager - Devices, Amazon devices
1 vaga: | Publicada em 10/04
- A Combinar
Sobre a vaga
Amazon strives to be the earths most customer-centric company, where customers
can research and purchase anything they might want online or offline. We set
audacious goals and are looking for people who can help us reach and exceed them.
The Amazon Devices business is looking for an entrepreneurial, creative, hands-on,
results-oriented and analytical Trade Marketing Manager based in São Paulo for the
Brazilian Amazon Devices Offline Retail Team. This team is tasked with working
with Brazilian retailers to create a world-class offline selling experience for
Amazon Devices.
This person will be responsible for developing our Offline Channel point of sales
(POS), while raising the bar in customer experience. In this role, the candidate
will partner with Amazon Devices Product and Marketing teams, work with technical
teams on product roadmaps and project prioritization, identifying how to best meet
customer needs, and work with finance and distributor teams to execute the plan.
A successful candidate will be expected to think and act both strategically and
tactically. This person will be creative, analytical, customer centric,
resourceful, team oriented, an effective communicator, and will have an ability to
work independently under time constraints to meet ongoing and overlapping
deadlines. It will work with offline retailers and agency partners to develop and
implement offline marketing assets for our product lines, while keeping track of
effectiveness metrics and identifying levers to improve sales and customer
satisfaction.
Candidate must possess demonstrated decision making, problem solving, and
negotiating skills.
At Amazon Brazil we value Diversity, Equity and Inclusion (DEI) in all our job
positions, therefore, we act intentionally so that our internal environment
reflect the plurality of the businesses we play and the customers we serve.
In Brazil, we have a Diversity, Equity and Inclusion squad, which is formed by representatives from different roles and areas, as we understand that this agenda must have different perspectives and multiple experiences. Our leadership is committed and understands more and more their role in sharing and acting on our leadership principles, with the purpose of Strive to Be Earth's Best Employer. Understanding our responsibility and our need for change, we are conscientious that Success and Scale Bring Broad Responsibility. Our affinity groups are built from and by volunteers from different businesses and they are an active part of our DE&I strategies definition. Besides that, they act as ambassadors of this agenda, and they will support you from Day1. Remember, at Amazon Its always Day1. Our groups are organized in the following fronts:
BEN - Black Employee Network, Glamazon (LGBTQIA+) and People With
Disabilities.
Key job responsibilities
· Advocate for what is the best for customers, creating a world-class customer
experience.
· Lead and define the Trade Marketing in-store masterplan to offer relevant
permanent & temporary solutions for key consumption periods, events and
promotional opportunities.
· Own point of sale materials from design adaptation to local requirements,
in-store implementation, maintenance & refresh (e.g. digital and physical POS,
content, offline marketing).
· Develop efficient, scalable mechanisms for in-store repair and fixtures
maintenance.
· Create and deliver Retail Execution guidelines.
· Develop and execute end-to-end in store plans for new product launches into the
BR retail marketplace, including fixtures updates and roll-out, in-store training
and asset delivery to retail partners.
· Identify Shopper Insights to feed into the trade marketing strategy, and
translate them into winning shopper experiences and actionable plans that deliver
on the retail partner objectives.
· Overview & lead merchandising and field team efforts across all Offline
retailers. Analyze in-store KPIs and in-store execution on a regular basis,
translating them into data driven action plans.
· Analyze sell out data to measure effectiveness of our in-store efforts. Measure
ROI of major initiatives.
· Define, manage & deploy training programs for store staff. Manage our e-learning
platform including development & localization of training modules.
· Manage end to end processes relating to trade shows, retail specific roadshows
or training events.
· Be the key point of contact and relationship owner of multiple third-party
agencies. On-board and manage external vendors including contract, budget, and
KPIs set up.
· Work directly with the Head of BR Devices Offline Channel and partner with
Amazon Offline Channel Devices Planning, Marketing and Product Management teams.
We are open to hiring candidates to work out of one of the following locations:
Sao Paulo, SP, BRA
- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot
tables)
- Experience building and optimizing multiple, simultaneous marketing campaigns
- Experience managing or working within cross-functional marketing and creative
teams
- Experience equally comfortable building strategic marketing plans and executing
at a tactical level
- · History of effectively managing external partners and/or retailers trade
marketing roles.
- · High attention to detail and proven ability to manage multiple, competing
priorities simultaneously.
- · Ambitious self-starter with ability to operate independently and thrive in
fast-paced environment.
- · Ability to prioritize well, communicate clearly.
- · Excellent oral and written communication skills in both English and
Portuguese.