Vaga de Vertical Product Marketing Manager - Measurement Solutions, LATAM
1 vaga: | Publicada em 21/03
- A Combinar
Sobre a vaga
Why Join Us Creation is the core of TikTok's purpose. Our platform is built to
help imaginations thrive. This is doubly true of the teams that make TikTok
possible. Together, we inspire creativity and bring joy
a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to
innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok,
we create together and grow together. That's how we drive impact
for ourselves, our company, and the communities we serve.
Join us. About the team The LATAM Product Strategy & Operations team at TikTok is
a dynamic and diverse group focused on driving the success of TikTok's product
offerings in Latin America. Responsibilities
Own products GTM and adoption of all of TikTok's branding and performance
advertising solutions, in the Brazilian market, for specific verticals.
Become the in-market vertical expert by partnering closely with the sales team to
deeply understand customer pain points, vertical needs, and business requirements
Ensure a market-first approach is taken in all go-to-market, identify
opportunities to make vertical-based recommendations, and scale these across the
sales team
Set goals, manage launches, and implement activations to drive adoption.
Collaborate with technical and operations teams to monitor product performance.
Collaborate with XFN teams to generate full funnel vertical strategies which would
include narratives, solutions packages, and product recommendations
Develop a sales education strategy and partner closely with subject matter experts
in the sales org to ensure a high standard of product knowledge
Develop and execute in-market programs and initiatives to grow product adoption
and partner with a range of cross-functional teams to ensure flawless execution
against this strategy
Monitor, research, and analyze the data of the market by industry, dig up problems
and opportunities
Act as the voice of the market in product, synthesize market insights and
collaborate with product and global/regional teams to identify solutions
Sales enablement and product training
Qualifications
Minimum Qualifications:
Bachelor's degree or above
3 years of experience in the digital advertising industry.
Product marketing or product management experience with digital ad products.
Strong communication skills, logical thinking ability, good teamwork spirit, a
strong sense of responsibility, and commitment
A commercial mindset with experience building business cases from market research
and analysis
Proven track record of creating value through strategic product marketing i.e.
developing GTM plans, activation strategies, and market research that will bring
TikTok's advertising products to life
Excellent written and verbal communication skills and fluency in English
Preferred Qualifications:
3 years of experience with digital marketing / ad-tech products in the eCommerce
field, Retail, eCommerce, or Consumer Electronics industry experience
SQL, Data Visualization, and reporting experience
Language:
Intermediate Spanish or Mandarin/Cantonese (Chinese dialects)
TikTok is committed to creating an inclusive space where employees are valued for
their skills, experiences, and unique perspectives. Our platform connects people
from across the globe and so does our workplace. At TikTok, our mission is to
inspire creativity and bring joy.
To achieve that goal, we are committed to celebrating our diverse voices and to
creating an environment that reflects the many communities we reach. We are
passionate about this and hope you are too. TikTok is committed to providing
reasonable accommodations in our recruitment processes for candidates with
disabilities, pregnancy, sincerely held religious beliefs or other reasons
protected by applicable laws.
If you need assistance or a reasonable accommodation, please reach out to us at
https://shorturl.at/cdpT2